Wrapping a present is more than just putting something in a box; it’s expressing to the recipient how much you care about them. Anticipation builds as the recipient reaches for the present, while with the satisfying sound of the magnetic closure releasing, they will find out what you have chosen for them.
Magnetic closure gift boxes are designed for this exact experience; however, when selecting the perfect gift box for your product, there are so many variables to consider that picking only a size and colour does not do it justice. This reference guide will help you consider all of the variables that need to be taken into account so that your packaging operates as efficiently as the product that it contains.
So What Is a Magnetic Closure Gift Box?
A magnetic closure gift box is a premium type of rigid packaging that has been designed with built-in magnets that provide a smooth, seamless closing/opening mechanism.
Unlike standard folding boxes, which use tuck flaps or tape to close, magnetic closure gift boxes automatically latch shut and open cleanly and smoothly. By providing a different experience when opening the box, the act of opening the box becomes an experience that represents your brand.
Magnetic closure gift boxes are manufactured from rigid materials and have substantial thickness (i.e. chipboard, greyboard, and/or structured cardboard) so the box will have a firm, quality feel for anyone holding it.
Why Magnetic Closure Boxes Work So Well for Gift Products
They Enhance Brand Message
Through thoughtful design and execution, magnetic closure boxes can enhance a brand’s message about quality and style through physical packaging. For example, a company that sells luxury items will likely put much effort into creating beautiful packaging that evokes feelings of excitement; therefore, creating an impression of their business and products.
They Display Your Product Beautifully
Magnetic closure boxes can be used to display products in a unique way. For example, if there is a product with multiple components, magnetic closure boxes can be used to arrange these components in a visually appealing manner while providing the consumer with all of the necessary information about each component.
They Are Versatile
Magnetic closure boxes allow for many different types of uses. They can be used as storage containers, gift containers, trade show giveaways, promotional items and much more!
If you need more information about magnetic closure boxes or would like assistance in designing your own custom box, please feel free to contact us! We specialize in crafting beautiful magnetic closure boxes for all types of products.
Styles of Magnetic Closure Gift Boxes to Know..
There are many types of magnetic closure gift boxes, which can make finding the one right for your product difficult if you do not know your options in terms of box construction.
Magnetic Book-Style Boxes
The book-style box constructs and opens like a hardcover book, with the lid connected by the spine on one side. The dramatic style of the box creates a theatrical reveal for the products contained within. For example, electronic products, high-end skin care collections, and premium gift sets can all have excellent reveals when using this type of box. The wide interior of this style of box provides ample space for branded inserts, welcome cards, and multiple products to be displayed.
Magnetic Hinged-Lid Rigid Boxes
The hinged-lid rigid box opens up from the front and provides a clean, symmetrical reveal of the contents of the box. This box style offers the greatest structural protection of any of the magnetic closure box formats. The hinged lid box is an excellent choice for protection of watches, fine jewelry, professional beauty products, or any product that the customer will want to see when opening the box.
Magnetic Drawer-Style Boxes
The drawer-style box contains a drawer that slides out of a rigid sleeve type box. This box format provides a second level of interaction with the unboxing of the products — the outer sleeve first followed by seeing the drawer. Drawer-style boxes are great for products such as gourmet chocolate, jewelry, accessories, and subscription-based gifts where the reveal of the product is an important part of the experience.
Selecting the Proper Magnetic-Closure Gift Box
Consider the Product First
The best decision-maker for packaging is going to be the product itself.
Make sure you understand the dimensions of the product because the packaging should fit properly to the product, not too loosely. A properly fitting package will assist in keeping the product from slipping while in transit, which is a sign of inferior quality regardless of appearance.
Additionally, know the weight and how fragile the product is; heavier and more fragile products would require using a thicker board construction with more interior support. You should also understand how the consumer will view the product once the box is opened (from above versus front view) because that will affect both the way the packaging structure and the layout is made.
Select the Correct Material to Match Your Price Point
Magnetic-closure gift boxes are available in various materials, and the material choice will depend on your product market position.
Thick chipboard (1,200 – 2,000 gsm) and/or greyboard (1,200 – 2,000 gsm) stock is recommended for luxury/high-end gift items since this thickness provides the rigidity and weight commonly associated with superior-quality products.
Structured paperboard at lower gsm stock can be used for mid-range gift items where there should be a degree of rigidity without the expense of full luxury construction.
The weight of the material will also determine how well magnetic closures will function.
Choose Finishes That Complement Your Brand Identity
Your brand identity becomes real through the exterior finish on your magnetic closure box.
Matte lamination provides a soft, velvety touch associated with luxury and restraint. It photographs beautifully and resists fingerprints.
Gloss lamination gives a vibrant, high-contrast finish to the product, resulting in brighter and more saturated colours. This is suitable for brands with bold, active identities.
Soft touch coatings are so smooth they feel as though they were made of suede. This finish is among the most tactilely distinctive finishes available and leaves a lasting sensory impression on anyone who handles the box.
Foil stamping in gold, silver, rose gold, or holographic is an immediate signal of premium quality. A small amount of foiled logo or border detail adds value to a box’s overall design.
Spot UV coating applies a glossy finish to particular design elements and not to the rest of the box. This creates an interesting contrast between the two finishes, drawing the eye toward the design elements you would like to highlight.
Have as Much Thought in Designing The Inside of the Box as You Did on the Outside
The interior of most companies’ magnetic closure gift boxes is usually an opportunity for branding but is often overlooked.
A plain white interior serves a functional purpose, while a branded interior adds value.
Think Sustainably
Sustainable luxury is no longer at odds.
Magnetic closure gift boxes can be made from FSC approved board, laminated with biodegradable films, and printed using soy based inks with no degradation of visual quality or structural performance.
Brands whose customers value eco-friendliness enhance brand trust if they show their eco credentials on the inside or bottom of the box, letting the recipient know that the gift was carefully selected – so was how it was packaged.
Things to Avoid When Selecting Magnetic Closure Gift Boxes
Estimating size – Always measure your product accurately and take into account the thickness of any interior inserts prior to ordering. A poor fit is detrimental to the entire premium experience.
Not considering the inside – The interior finishing, inserts, and product placement have an equal impact. The recipient will notice the interior immediately after opening.
Forgetting about the Minimum Order Quantity (MOQ) – Many rigid boxes are subject to a higher MOQ than conventional packaging. Be aware of your ordering volume to ensure inventory availability when busy times occur.
Not ordering a sample – Order a physical sample before ordering your complete production run for evaluation of color, texture and magnet strength; evaluations cannot be adequately done via a screen.
