Consider the last time you purchased skincare products- did you select the item due to its contents or was it because of how attractive the box was? The majority of consumers will always make their choice based on how appealing the product’s packaging was.

 

This is the current state of the beauty market today- Custom cream boxes have transitioned from being simply packing boxes for products to becoming one of the strongest tools available to help a company grow, stand out and develop long-term loyalty from customers.

First Impressions Are Formed In Seconds

A customer makes a snap judgment when walking into a store and/ or browsing an online site. When presented with a standard box, that box is part of the background, therefore becomes unnoticeable. The moment a customer looks at an attractive custom cream box, they will stop to review that cream box.

There Are Hundreds of Other Brands On The Same Shelf

There are literally hundreds of other cream brands competing for shelf space. Your box has approximately three (3) seconds to get someone’s attention when they first see it otherwise the customer will continue down the line and move onto something else.

By investing in custom cream boxes, you can gain an enormous advantage over your competitors by using a unique shape, a bold color or an elegant finish that would be impossible for anyone to overlook.

Because Of The Nature Of E-Commerce

When a customer shops through e-commerce, they cannot touch or smell your product. All they have is the image of your product/package. When an individual has a beautifully designed custom cream box as a potential product, it lays the groundwork to create a desire to purchase.

The Way Custom Boxes Help Build Brand Identity

There is no such thing as a separate brand from packaging; packaging is the physical expression of a brand.

Creating Recognition Through Consistency

When you use consistent brand colors, logos, fonts and visual styles on your cream box, customers quickly start to recognize your product. Examples might include brands such as Nivea, Kiehl’s, and La Mer that can be recognized at a distance by their packaging design. This level of recognition is no accident; it comes from the deliberate development of a consistent approach to custom packaging.

You Have Control Over Customer Experience

By using custom packaging, you have control over how customers feel when they receive your products.

The Moment of Unboxing

The moment someone opens the cream box is an emotional experience. The small details added to the unboxing experience will leave lasting memories for your customers.

A printed inside of the box, a thank-you card, ribbon pull, and a tissue paper layer lined in your brands color are all small touches that make a regular purchase feel special and personal.

Building Repeat Customers Through Your Packaging

Customers who feel happy about their purchase are much more likely to come back to you as a customer.

A good unboxing experience increases the chances that customers will place repeat order, create positive reviews, and give recommendations to others about your products. Custom packaging shows that you care about your customers, and that leads to them responding positively towards your brand.

Stand Out from Your Competition with Custom Boxes

The appearance of your products is very important to the overall success of your business. Custom packaging places your brand into the same category as a serious, established, and trustworthy business.

Differentiate yourself from the Other Sellers

A cream can go into a generic white box, but not every brand is going to invest in professional custom packaging.

The investment you are making shows the quality of the product. It sends a message to customers, retailers, and stockists that your brand is built to last. Retailers will view your company as a serious company and therefore, they are more likely to consider stocking your product line. If this is your goal to get your product in beauty stores, boutiques or department stores, custom packaging is a requirement.

The Packaging You Get Works for Your Sustainability Goals

Today’s consumers are incredibly aware of where the packaging they buy comes from and where it will end up after being used as packaging.

Eco-Friendly Has Now Become Affordable

Custom printed cream boxes can be made from recycled cardboard, use biodegradable inks and coatings, and still look visually appealing.

Eco-friendly packaging usually looks better than regular packaging, due in part to the finish of the natural kraft board combined with minimalistic design elements; thus echoing the high-end, artisan appeal of the typical skincare product buyer.

Showcase Your Values on the Packaging

Placing a “100% Recyclable” stamp or, “Made from Recyclable Materials” label on your custom packaging demonstrates to customers that your brand is committed to being responsible.

To an eco-conscious shopper, this can make or break their choice to purchase your cream instead of your competitor.

Custom Cream Packaging is for Businesses of All Sizes

The biggest myth surrounding custom cream packaging is that it is only for larger brands with larger marketing budgets.

Smaller Brands Gain the Most from Custom Cream Packaging

For an upstart cream manufacturer, custom packaging offers a level playing field with existing brands. A small company can look just as credible as, or sometimes more credible than, a larger company that has been in the marketplace for a longer period of time.

Custom Printed Cream Packaging Adds Credibility when it is Needed Most

Having the ability to create a professional appearance at this stage of your company’s existence is key to your success.

Custom Cream Boxes Can Scale as Needed

Most Companies Offering Cream Packaging Can Do So With Low Minimums

What Should You Include on A Custom Cream Box

Customizing a box for a cream is about much more than just what they look like. It must also provide the correct information in an understandable manner.

Essential Elements

Although brand name and logo is your most visible design element, the following elements are also essential to have.

Product Title – What type of cream is it and why will they want to use it.

Key Ingredients – If possible, it is always good to have the three main ingredients of the cream as it is often a significant selling point (e.g. Retinol, Vitamin C, Hyaluronic Acid).

Net Weight – Required by most governing bodies.

Usage Instructions – How/When to apply the cream.

Batch Code & Expiration Date – A legal requirement and necessary for the consumer’s safety.

Contact Info/Website – Make it easier for customers to find you again.

When designing a custom cream box, it is essential to keep the layout clear and concise. Each of the four elements has a purpose. If your cream boxes are cluttered, it gives consumers a sense of confusion and lack of trust.

Final Thoughts

Custom cream boxes are not solely for the large beauty brands to use as a luxury.

Custom cream boxes are essential for all cream manufacturers to grow their business, a challenge in competition, and develop a loyal following.

It is the first contact your consumers have with your brand, and it is the last part of the purchase they will discard. It protects your product, tells your brand story, creates word-of-mouth and justifies the price you are charging – all at one time.