All companies look for packaging that can do more than take a lot of space but still provide a good product for the price. Pillow Boxes do just that. Pillow boxes are unique in shape, lightweight and easy to assemble making them a cost effective way of providing a beautiful looking package to your customer today.

The worldwide market for pillow packaging is growing at a rapid rate, and there are many reasons why brands within numerous types of businesses are finding out how pillow boxes can enhance their product as well as simply contain it.

Beauty and Skincare Industry

First impressions are everything when it comes to making a purchase in the beauty industry.

The moment a customer picks up a skincare product, the packaging has already started selling them on the product before they have a chance to sample the formula inside. With all of the beauty brands using so many different styles of packaging, pillow boxes provide a beautifully polished and elegant representation of the product that tells the user they are purchasing a high-quality product without the added expense of using a rigid luxury box.

Great For Just About Any Beauty Product

Pillow boxes have proven very versatile in the beauty industry and can be used for many different beauty and personal care products, including lip balms, travel-sized serums, facial beauty rollers, bath salts, hair accessories and sample kits. The curved design of pillow boxes also adds an elegant appearance to any product.

Sustainable Options Are A Natural Fit

For beauty brands focused on sustainability, packaging has become just as important as the ingredients in their products. Packaging made of kraft pillow boxes that are made from recycled or biodegradable materials are perfect for clean beauty brands who want to reduce their impact on the environment while still having the product presented in a professional manner.

Food and Beverages

Food packaging has a demanding task of protecting products, providing an extended shelf life, meeting safety regulations while also appealing enough to encourage purchase. Pillow boxes are perfectly able to accomplish all of these tasks.

Pillow boxes work particularly well when used for gifts or special occasions. Chocolates, artisan candy, specialty teas, dried fruit assortments and high quality nuts all look great when packaged in a Pillow box style. The Pillow box shape automatically says “special“; therefore requiring no additional costly rigid box construction.

When seasonal giving holidays occur (i.e., Valentine’s Day, Eid, Christmas, and Diwali), food brands that utilize custom pillow boxes have tremendous success with showroom placement and gift value than when using standard packaging at the same retail price point.

Many customers choose to place custom inserts in the pillow boxes for their individual chocolate candies or candy pieces that are created for specific events to enhance the unboxing customer experience and protect their products in the pillow boxes.

Jewelry & Accessory Packaging

Among the many different types of products, very few require such heavy reliance on packaging presentation as all of the items associated with an individual’s personal adornment (i.e., jewelry).

These small items (e.g., rings, bracelets and earrings) are often purchased for their emotional meaning, so the packaging that accompanies them must also communicate that meaning. Pillow-style packaging provides a retail boutique-type of appearance (i.e., ready to be given as a gift), to provide the purchaser with the added feeling of having made a thoughtful purchase (i.e., the recipient will feel special).

Custom printed pillow box 

styles give jewelry manufacturing companies the same type of visual impact as the expensive/premium quality packaging that one would typically find with high-end gift boxes (i.e., high-end retail packaging) at a much more affordable price point. The round design combined with a laminate finish (either matte or gloss), foil stamping, and ribbon style detail create a packaging format that all consumers associate with premium or luxury items, even if the jewelry items themselves are moderately priced.

This increased consumer perception of value because of the type of packaging used is one of the most common benefits provided by pillow boxes in whipping out jewelry category.

Pillow boxes are also shipped and stored flat, then are easily assembled in a matter of seconds. For independent jewelers/boutique stores/individual crafters selling on Etsy or similar type websites, this flatpack efficiency is a huge benefit because they typically have limited space for their products.

Retail and eCommerce Package Requirements Seem to Conflict

Retail and eCommerce package requirements seem to contradict one another. Retail package must attract your attention from a full shelf of competing products. eCommerce package must endure the rigors of shipping and provide an exciting unboxing experience once it is received.

Pillow Boxes Perform Both Functions Exceptionally Well

pillow boxes were created with the “unboxing experience” in mind.

The unboxing experience has become one of the most commonly shared product interactions within social media. A well designed pillow box, especially one with a premium finish, a custom interior print, or a custom branded ribbon, creates the perfect item for customers to film and share.

As a result, the organic content created by the customer when sharing the unboxing experience creates exposure to more people, and all at no cost to the brand. As a result, for an eCommerce company looking to acquire new customers, the shareability factor created by beautiful pillow boxes adds a significant amount of value.

Reduced Shipping Cost Through Innovative Design

Pillow boxes are significantly lighter than their rigid packaging counterparts. Additionally, due to their compact, space-efficient shape, more pillow boxes can fit in a single shipment thereby reducing the shipping costs per unit at larger volumes.

For eCommerce companies that ship high volumes of product, the total savings achieved through changing to pillow boxes can be very substantial over time.

Stronger Store Shelf Presence

Pillow boxes stand out on retail shelves. They have a unique three-dimensional shape that creates a unique бөгет in a crowded shelf.

Health and Wellness in the Pharmaceutical Industry

Traditionally, health and wellness companies have placed functionality above aesthetics however that is now changing.

As health and wellness brands continue to compete for market share, packaging aesthetics have become just as, if not more important than product efficacy, when influencing the purchasing decision. Within this category, pillow boxes are becoming an increasingly popular option for packaging and there are many reasons for this.

Provide Safe and Reliable Protection for Delicate Products

Pillow boxes made from durable cardboard or kraft board provide strong padding to protect pharmaceutical products that are often delicate and fragile. Examples of small and or fragile products that can be safely packaged in a pillow box include small medical devices, supplement packaged in individual sachets, blister packs, vitamin samples, and diagnostic devices.

Tamper-evident sealing features can also be included in the design of the pillow box for compliance and consumer safety, as it relates to important regulations that govern the pharmaceutical industry.

Compliant and Customizable

Pharmaceutical packaging must be able to communicate a plethora of required information to consumers, including dosage information, ingredient information, batch number information, expiration date information, and regulatory marks, while remaining visually appealing and consumer-friendly.

When using custom pillow boxes there is sufficient area on all sides of the packaging to effectively communicate all required information, while still allowing for designers to develop an attractive packaging design.

Fits the Aesthetic of the Wellness Segment

Today’s wellness consumer values simple,

What Makes Pillow Boxes the Smarter Packaging Choice?

which have an innovative approach when it comes to finding the right packaging solution. All five of the above sample industries share common benefits that make pillow boxes the most cost-effective and far superior choice to traditional rigid box-style packaging.

Pillow Boxes Save Money: Since pillow boxes are made from much less raw material than their rigid counterparts, they’re much cheaper to produce, ship and store.

Less Time to Assemble: A typical pillow box can be assembled in seconds without any glue, tools, or complicated folds. This saves valuable labour time for companies that have a large volume of packaged product.

Pillow Boxes Are Customizable: Anyone involved in the branding aspect of business knows how important having a unique, customized product package is to their brand. Pillow boxes offer many options for customisation; from size, material choice, finish, print design and/or inserts, window cut-outs etc.

Eco-Friendly Packaging Options: The use of eco-friendly packaging is important to many brands because more than half of consumers say they are willing to select products made with sustainable materials. Kraft paper, recycled board, and compostable materials below are examples of eco-friendly materials available for pillow box packaging.

Appeal to Consumers: Brands consistently test the ease of unboxing and perceive quality and giftability of pillow packaging as having high level of consumer appeal.

conclusion

Pillow boxes aren’t just a niche packaging solution; they are a highly versatile, very effective packaging format that provides tremendous commercial return on investment across beauty, food, jewellery, e-commerce and healthcare industries.If your company continues to use plain rectangular boxes to package your products, it may be time for you to consider using pillow packaging.